THE M2 JOURNEY…

 

Tim Lawrence, M2’s Managing Director, first came up with the idea for M2 Magazine in December 2004. After building the first issue, he then took the storyboards of the first issue and sold all the advertisements. It was greeted with both enthusiasm and “I don’t get it… Men don’t read” comments. But, there were more yay’s than nay’s, and in May 2005, the very first issue was launched.

Greg Sinclair (Our Advertising Sales Director) started on 2 May 2005, the day after the first issue went on sale. And a year later Andre Rowell joined as our Creative Director.

The first year was tough. We were pioneering a new magazine category in New Zealand – a Men’s Lifestyle that was not smut by any means. By year two, readers and advertisers got it and M2 Magazine took off!

In 2008, the wives of M2 readers wanted their own magazine, one that was not condescending with horoscopes and Hollywood gossip. M2woman Magazine launched in October 2008 as a trial with M2 Magazine that month. The results were phenomenal and in February 2009, M2woman began life as a stand-alone women’s lifestyle magazine.

Continuing our tradition of innovation, M2 was the first Magazine in New Zealand to go digital, available in both iOS and Android. In 2017, for the first time full issues of M2 Magazine were available online at M2magazine.co.nz.

M2woman Magazine celebrated it’s 10th Birthday issue in 2018 by launching the Journey To Excellence Live Forum Series. Not too long after that, we launched the M2 Success Summit in 2019.

Currently, our story is continuously getting written thanks to all of our readers – both from print world and online. We are grateful for your interest in our story and we look forward to welcoming you as a guest at one of our live experiences or as a subscriber to one of our print or digital magazines.

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